It had been 30 days leading up to this moment, we would be launching an app for Moose Knuckles at their pop up shop in Yorkdale.We arrive in Toronto just in time to set up the app, and act as a tour guide for its first users at. This press preview featured influencers and people of note, collecting over 100 custom orders the first night.
Coat Customization App (R.A.D)
exclusively at the Moose Knuckles Yorkdale pop-up
The app featured over 3,888 different combinations to choose from and had drew a crowd of over 80 of Toronto’s top media, influencers, DJ’s, chefs, tastemakers and bloggers including: Suzanne Boyd (Editor, Zoomer), Grant Van Gameren (chef, Bar Isabel), Vanessa Craft (Editor, Elle Canada), Lance Chung (Editor, The Bay St. Bull) and Derek Wise (rapper). Press and social media responded extremely well to the app and really relished in the idea and process of creating something unique for themselves.