Moose Knuckles is a Canadian outwear brand. Our role was to produce a coat customization app, a client-side companion, and P.O.S.
The app was released exclusively at the Yorkdale store in Toronto Canada for a limited time, with options to choose from 3 styles, 8 shell colors, 18 fur trims, 9 logo treatments, and endless patches.
The user had the option to share their coat idea, by email and social media.After checkout, the user is given custom id to be refreneced by the cashier.
Data collection and built in CRM to collect analytics for shares and checkouts.